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Photography Spark

Business Education for Photographers

WordPress Blog


If you want the best chance at ranking well, build your site on the self-hosted WordPress.org platform. WordPress is the most popular website system in the world, powering 18% of all sites on the Internet.

WordPress offers a number of advantages for SEO, including text-rich pages, keyword-friendly URLs, and an infrastructure easily indexed by engines. The format directs site owners toward frequent updates and lots of pages, which Google loves. By using add-on software called “plugins,” it’s a snap to manage SEO features and integrate with social media.

I recommend all photographers make their blog their homepage and main website. No splash pages, Flash sites. If you must have a proofing gallery, it shouldn’t need to rank and, thus, can move to a subdomain like proofing.zachprez.com or use an app like shootproof.com.

ProPhoto WordPress themes at pro.photo are mobile friendly and they have tremendous support and hassle-free setup.

I love all of the “mobile responsive” WordPress themes by StudioPress at my.studiopress.com/themes/

Now is the time to start a blog before continuing with your SEO strategy!

Guides

Click to learn more:

SEO Cookbook for Photographers

Business Planning Cookbook

Perfect Facebook Ads

How to Start a Photography Business

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Need help?

Ask Zach a Question Here

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