URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well.
Time: 1 hour
Ingredients:
- Permalinks
- Page and post names
Directions:
Use hyphens to separate keywords in the URL.
Avoid stuffing the same keywords in every URL, such as /best-sacramento-photographer and/best-photographer-in-sacramento.
Refer to these suggested URLs for common page types:
- About Page /about-zach-prez/
- Reviews Page /reviews/
- Contact Page /contact/
- Wedding Gallery /sacramento-wedding-photo-gallery/
- Blog /blog/
- Blog Post (gallery) /blog/top-10-hotel-wedding-photos/
- Blog Post (session) /blog/beautiful-fall-courtyard-wedding-ritz/
WordPress users should set the default URL structure (known as Permalinks) to avoid URLs like this: www.zachprez.com/?page=123. Navigate to Settings > Permalinks and choose a setting that places keywords in the URL (Day and Name, Month and Name, Post Name, or Custom Structure).
