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Photography Spark

Business Education for Photographers

Set The Table


I’m sure you’re salivating right now for a big piece of the Google pie. But we can’t dig in without a proper place setting. It’s important to have these upfront tools in place before you change anything on your website.

Google Analytics

Google Analytics is the industry standard for measuring website performance. This free tool lets you measure success and provides fresh insights into hot locations, how visitors use your site, how they arrived on your site and how you can keep them coming back.
Register at google.com/analytics/, create a profile, and Google will give you a piece of code to add to your website. Ask your website provider where to place this code – usually in a Theme Settings area or in a WordPress plugin like All in One SEO Pack or Google Analytics by Yoast.

For more info on Google Analytics visit https://support.google.com/analytics/answer/1008015?hl=en

Google Search Console and Bing Webmaster Tools

Each of these search engines offers you – the website owner – an area with detailed reports about your pages’ visibility in search. These dashboards show the search engine’s view of your site and include insightful SEO reports plus important messages about your search status. See a list of every site that links to you, every keyword you rank for, and more.

Register at search.google.com and repeat for bing.com/toolbox/webmaster.

Soon we’ll come back here to add your sitemap.

5/21/15 Update: Google Webmaster Tools changed its name to Google Search Console.

Guides

Click to learn more:

SEO Cookbook for Photographers

Business Planning Cookbook

Perfect Facebook Ads

How to Start a Photography Business

COURSE MENU

  • Introduction
  • Sponsored by Shootproof
  • Bonus Worksheets
  • Set The Table
  • Ingredients
    • Keyword Search
    • Page with Keywords
    • Rank Order by Popularity
    • A Searcher Clicks
    • Purchase Made
  • Appetizers
    • Understanding Links
    • WordPress Blog
    • Mobile
  • Recipes
    • Local Search
    • Rank Your Name
    • Domain Name
    • URL Structure
    • XML Sitemap
    • Image Optimization
    • Homepage SEO
    • Page Optimization
    • Gallery Optimization
  • WordPress Recipes
    • Categories
    • First Impression Post
    • Landing Page Post
    • Session Posts
    • Resource Posts
    • WordPress Plugins
    • WordPress SEO by Yoast
    • All in One SEO Pack
  • Link Building Recipes
    • Vendor Photos
    • Contribute Articles
    • Get Interviewed
    • Contests and Giveaways
    • Do an Event
    • Give a Testimonial
  • YouTube
  • AdWords
  • Moving Your Business
  • What to Avoid
  • FAQs
  • Google Change Log
  • Recorded SEO Webinars

Recorded Webinars

Webinar 4 Webinar 3
Webinar 2

Webinar 1

Need help?

Ask Zach a Question Here

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