Session posts are everyday posts written for clients that, at the same time, can be optimized for specific searches. While homepage and Landing Page posts target aggressive keywords like “Sacramento wedding photographer,” your session posts should attempt to reach hundreds of specific phrases people search within your niche.
Time: 2 hours per post
Choose a title for the post that is unique from similar sessions you might already have done. All of these example titles are from newborn sessions, but they are much different in the targeted keywords:
- 10 Breathtaking Preemie Photos at Mercy Hospital
- A Natural Home Birth Session in Sacramento
- 2 Week Old Baby Boy Gallery
Follow the Gallery Optimization recipe and include plenty of text, information about you, related links and optimized images.
Note: It’s not worth optimizing old posts or “sneak peek” posts.