Resource posts educate clients. These posts contain helpful information to answer user questions and make you, the photographer, look like an expert in the field. Resource posts can break up the monotony of session posts on your blog and give you the ability to target phrases that your sessions can’t.
Time: 2 hours per post
Build a shortlist of things potential clients might be looking for that you could answer for them. Examples:
- Photo ordering, framing and displays (10 Examples of Photo Arrangements for Your Living Room)
- Ideas for posing, clothing (Posing Ideas for Sacramento Newborns)
- Lists of vendors, venues, locations (Vendor Guide for Sacramento Weddings)
- Frequently asked questions (What to Wear to a Sacramento Portrait Session)
- DIY photography tips
Create two or three resource posts using the ideas above.
Link prominently to the post from your homepage, sidebar or footer.
Create a YouTube video for the post so you can rank a video too.
Create a variation of the post for another website. See the Contribute an Article recipe.
Turn the post into a PDF to capture email signups or Facebook Likes.