If a client needs to visit or refer your website, they will likely do so by searching your name in Google. Make sure the results that appear are relevant to your photography business and not public records sites like whitepages.com/name/Jill-Carmel or someone else with the same name.
Time: 1 day
Ingredients:
- Domain name
- About page
- About text
- Social profiles
Directions:
Write a concise and personal summary about yourself, which you’ll need when you set up new social accounts. Here’s mine: “I share business education for photographers. I’m a dad, social cyclist, lover of tea, and soccer coach.”
Have a square-shaped headshot (minimum 250×250 pixels) on hand to use as a consistent profile picture across the web.
Create a Google spreadsheet or similar document where can store all your account usernames and passwords.
Optimize the About page for your name. Title the page something like “About Zach Prez – Sacramento Wedding Photographer” with URL zachprez.com/about-zach-prez.
Claim any or all of the following profiles to reserve your identity and rank your name across multiple pages.
- YouTube
- me
- Yelp
- co
- Vimeo
- Klout – a social network scoring tool that will rank your profile on a name search
- Manta is a business directory service I’ve seen rank on name searches. Example: com/c/mtrzw85/aimee-jordan-photography
Google prefers to rank active pages, so you may need a calendar reminder to remember to post regularly, or a free tool like bufferapp.com for scheduling posts across networks.
Contribute an article to another website, which will rank for you as an author. It also will impress clients who’ll see your name across popular sites. Google “Zach Prez” to see mine.
