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Photography Spark

Business Education for Photographers

Page Optimization


The same SEO rules apply to basic pages as they do to your homepage.

Time: 1 hour per page

Directions:

Update the page title to focus on a unique key phrase. You want your page titles to each be different in order to avoid competing with yourself in search.

Update your meta description to a compelling summary that will get users to click on your link from Google.

Make sure at least 300 words of text appear on the page.

Include a headshot, personal text about you, and mention of any awards or testimonials you have received. This may seem repetitive, but I ensures users will see this valuable information if they missed other key pages on your website.

Include your contact information.

Display at least five to seven of your best photos using the Image Optimization recipe.

Add a call to action or next step for the user after they’re done looking at this page.

People often search keywords related to pricing, reviews and studios. Create these pages using the titles and descriptions below as examples:

About Zach Prez
Zach offers award-winning wedding photography for Sacramento’s top venues and is a member of Professional Photographers of America. Call 916-555-5555.

Contact Zach Prez
Zach Prez offers award-winning wedding photography for Sacramento’s top venues. Call 916-555-5555 and ask for a free photo tour of your favorite venue.

Note: Even if you have Contact as a pulldown menu, create it as a page so that it show up in your sitelinks.

Sacramento Wedding Photography Pricing
Zach Prez offers competitive pricing on award-winning wedding photography for Sacramento’s top venues. View the Platinum Package online or call 916-555-5555.

Sacramento Wedding Photography Reviews
Zach Prez – 12 reviews of 5 stars. One of Sacramento’s top wedding photographers, read why brides recommend Zach.

Note: “12 reviews of 5 stars” is something I made up to mimic how Google business results appear and capture attention.

Elegant Portrait Photography Studio in Sacramento
Experience an in-studio photo session on Sacramento’s beautiful North Shore. Zach Prez is a member of Professional Photographers of Amercia.

See kristinmilitophotography.com/newborn-photographer-chicago-suburbs/

Guides

Click to learn more:

SEO Cookbook for Photographers

Business Planning Cookbook

Perfect Facebook Ads

How to Start a Photography Business

COURSE MENU

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