Moving your business location can be a huge challenge in itself, and nowadays you have to worry about your local rank when you need it the most. This recipe will help you quickly establish your existing website at a new address so you can begin to grow again.
Time: 4 hours
Update your contact information in Google MyBusiness, and any other relevant Google accounts like your Google Maps listing or Google+.
Update your contact information on your website to match your new address and phone number.
Optimize your homepage title for your new location.
Update location information, especially in the page titles, for your major pages only: About, Pricing, Contact, Galleries, and the First Impression post.
Changing or deleting old pages or posts can shock Google, so don’t do it.
You want Google to know you have the same great website and the only thing that changed was the address.
Create a Landing Page post for your new location. Even if you haven’t shot anything at the new location yet, you can create this new blog post by talking about the new city and still show photos from your old city.
On your Contact page, tell your customers if you’re no longer accepting business at your old location. It’ll help avoid a bunch of bad inquiries and may be an opportunity to recommend another photographer and, perhaps, get a referral commission.
Get links from local websites, which tells Google you’re established in the new city. Local links are the most effective way to rank in your new location. Example links include a local business directory, chamber of commerce, media publication, local event website, local blogs or partner sites, local photography networks, etc.
The examples above should include the new city name in the text of the link. For example, “See Zach’s Seattle Photo Gallery” instead of “Click here” or “Zach Prez.”