I’m sure you’ve once found yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content. This usually happens when the website has not been optimized to be viewed on a mobile phone. With 20-50% of potential clients visiting your site through mobile, it is essential to have a great mobile experience.
Google is favoring mobile-friendly webpages and recently added a “mobile-friendly” label to mobile search results.
A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria check your pages with the Mobile-Friendly Test at google.com/webmasters/tools/mobile-friendly/. Each page of your website is assessed differently, so test a variety of page types including homepage, gallery, and blog posts.
See the Mobile usability report in Google Search Console google.com/webmasters/tools/mobile-usability, which highlights major mobile usability issues across your entire site, not just one page.
Upgrade your site to a mobile friendly theme. I recommend ProPhoto blog themes at pro.photo.
Make sure your webpages load quickly by using the Image optimization Recipe. Check the Behavior > Site Speed report in Google Analytics to see how long it takes for your pages to load.