Welcome to the SEO Cookbook Course! Use the menu on the left of the page (bottom of the page for mobile users) to navigate the cookbook menu.
The number of people seeking photography services through Google dwarfs every other medium, including Facebook and word of mouth.
1,216,373,500,000 (1.2 trillion) Google searches per month generate $111 billion in annual economic activity.
This online pie is large enough to cover the globe, and you’re about to get an all-you-can-eat pass for your business. Search engine optimization (SEO) offers an unlimited number of recipes for preparing this pie perfectly to your taste. As your executive SEO chef, I have carefully planned all the ingredients and combinations that will bring in your ideal client through Google.
Search engine optimization can help you …
- Get more clients
- Attract the right clients
- Grow your business to a point where you can charge the fees you deserve
- Scale back paid marketing activities
- Look like you’re the best in your area
I recommend browsing this entire book before you begin “cooking” anything. That way, you’ll know what you’re dealing with and can choose what works best for your business and available resources.
The cookbook starts with setting the table, then a couple of appetizers to hold you over. The recipes are listed in the order you should complete them. Recipes at the end build on all of the recipes that came prior. Not every recipe will apply to your business or website, so don’t feel bad if you decide to skip some of them.
Finally, think of this cookbook as a reality TV cooking show. Each recipe you make takes you one step closer to being the best, but it will take dedication over a period of several months. The reward at the end is huge:
The value of search multiplies when your new clients hire you again and again and refer their friends.
You can do it!