Ingredients

There are five basic ingredients for building your business with SEO.

1. A potential client searches a keyword.
2. The search engine matches your content with that keyword.
3. The search engine orders results based on popularity (inbound links).
4. The searcher clicks on one of the results.
5. The visitor makes a purchase decision.

If any one of these ingredients is missing, you can’t be successful. Next, we will go in-depth about each ingredient.