Most existing clients will enter your site via deep pages directly from search engines, social media or email newsletters. So write your homepage for first-time visitors who don’t know you yet.
Time: 2 hours
Write one or two paragraphs about yourself, location(s), and services.
Make a goal for your homepage. For example, make it easy for users to click into your best gallery, follow you on Facebook, subscribe to a newsletter, or call you.
Optimize your homepage title in sixty characters or less for your most important location and niche. Good examples include, “Premier Sacramento Wedding Photographer” or “Sacramento’s Top Wedding & Portrait Photographer.” Most systems have a Site Settings or SEO Settings area where you can edit the homepage title.
Optimize the homepage summary that will appear on search results pages. This meta description using 160 characters or fewer should convince users to click your page. This example includes my name, experience, call to action and phone number: “Zach Prez offers award-winning wedding photography for Sacramento’s top venues. Check out Zach’s stunning online photo galleries or call 916-555-5555.”
Make sure at least 300 words of text appear on your homepage. Photo captions can help you reach this number. WordPress shows the word count in the bottom left of the edit screen.
To quickly establish trust with readers, include a headshot, personal text about you and mention any awards or testimonials you have received.
Include your business name, address, phone and email to help Google MyBusiness confirm your identity and help users contact you more easily. If you’re not comfortable sharing a residential address, omit it.
Display at least five to seven of your best photos using the Image Optimization recipe. If you’re worried about turning away brides by showing your pet photos, then leave them off. You can optimize the pet photos through a gallery or blog post.
Add a “call to action” to direct users to the most important thing you want them to do. Since it’s unlikely they will hire you on the spot, consider a social media or email subscription offer. I often advertise free downloads as an incentive for users to sign up for my emails.
Link to key pages on your homepage to quickly put users in front of your best work. Doing this reinforces to Google which pages are the most important. Examples of strong links: “Get ideas in my best wedding gallery” or “View my most popular photo packages.”
Make your blog your homepage.
Google likes a homepage with a robust amount of information and frequent updates. For this reason I don’t like splash pages or static homepages, which typically don’t have enough photos or text and rarely change. Instead, convert your present-day homepage into a blog post and stick it to the front page so it always appears first. See en.support.wordpress.com/posts/post-visibility/. WordPress users set the homepage under Settings > Reading.
Optimize your homepage for speed since Google penalizes slow pages. You may want to show fewer images and compress them. WordPress users can set how much detail shows for each blog post on the main page using the More tag. See en.support.wordpress.com/splitting-content/more-tag/.