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Photography Spark

Business Education for Photographers

Domain Name


We’re going to be making a lot of website changes, and creating a ton of online PR for your website. Now is the time to make sure you’re satisfied with your domain name (main website URL).

The domain name itself is a ranking factor that search engines consider when calculating ranking order. When you registered your domain name tells Google how long you’ve been in business; older is better, so don’t feel the need to change it.

Time: 1 day

Ingredients:

  • Country specific .com address
  • One website
  • Google Search Console account

Directions:

Get rid of any free domains, such as zachprez.wordpress.com. Abandon any forwarded domains, for example zachprez.net or sacramento-photographer.com.

Choose a memorable .com domain, usually containing your business name such as zachprez.com or zachprezphotography.com. International users should select a country domain like zachprez.co.uk (or zachprez.com/uk/). See moz.com/learn/seo/cctlds.

Google Search Console has removed the preferred domain setting (www or non-www).  If you would like to specify it, see https://webmasters.googleblog.com/2019/06/bye-bye-preferred-domain-setting.html for more information.

Consolidate all domains and subdomains into a single domain.

Hanging on to multiple sites will dilute your SEO efforts. For example, zachprez.com/blog/ is better than blog.zachprez.com.

If you change or remove any of your domain names, complete the following:

  • Register a change of address with Google Search Console. See google.com/webmasters/answer/83106?hl=en.
  • Create “301 redirects” for each page that moved to a new location. See com/learn/seo/redirection or use a WordPress plugin like Redirection at urbangiraffe.com/plugins/redirection/.

Guides

Click to learn more:

SEO Cookbook for Photographers

Business Planning Cookbook

Perfect Facebook Ads

How to Start a Photography Business

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