Writing an article for another website is a great way to get a link. Publishers often are seeking new content and readily accept contributions when you can present a completed article up front.
Time: 2 hours
- List of popular websites or blogs and their contact information
- Unique, interesting, or detailed insight on a particular topic
- One 750 word article and your short biography
- One of your best photos and a headshot
Create a list of websites (Google Doc) where you would like to be featured. Ideally, find sites with lots of different authors, which is a good indication they accept contributions. I’m constantly on the lookout for sites to add to my list. Examples:
- Product sites, like photography companies that sell actions, props, marketing templates, etc.
- Partner blogs, like those of wedding vendors
- Publication websites, like magazines
- Media outlets
- Venue websites
- Client websites
Review each site’s existing articles to get a feel for length, tone and audience.
Write a piece from a unique perspective you think will resonate with the audience of that website. Ideas for what to write:
- Personal story – My Experience with X (becoming a photographer, clients on a budget, etc.)
- Industry examples – 10 Great Photography X (websites, poses, products, inspirational photos, etc.)
- Tips or ideas – Photography Tips for X (networking, sales, editing, etc.)
- Tutorial – The Best Way to Do X (photograph in the rain, set up lighting, choose a second shooter, etc.)
- Product review
Incorporate a link to your website (with relevant keywords in the link text) from somewhere in the post, preferably the first paragraph or two. Link it to a related page on your site, ideally something other than your homepage.
Add an About the Author section at the end. Link to one or two of your social media profiles, which will help those rank higher for searches of your name.
Email the completed post, along with a featured image and headshot.
A message like this gives a publisher everything she needs to immediately say yes:
“I’ve been a big fan of your site for a long time. Attached is an article I wrote specifically for your website. Let me know if you’re interested in posting it, or I’d be happy to create something for you about a different topic.”
If your article is accepted, congratulations! Repeat with a new article on another site. If not, then email it to the next site on the list.