Time: 15 minutes
WordPress categories help users find blog posts on the topics they are most interested in. Category tags have only a minor effect on SEO when the category appears in the URL of the post, as in zachprez.com/wedding/post-about-a-wedding/ (not common). Categories should be crafted for the user experience and not search engines.
Consolidate categories to a relative few with one to two words each:
- Studio (for all other posts, including news, press and specials)
Add a category list to your website in the top navigation, right sidebar, or footer.