An SEO journey doesn’t end with a #1 rank. Potential clients still need to choose you instead of a competitor!
Your presence on a search results page must stand out and motivate people to click, whether it’s a webpage, local business listing, paid ad, image, or Google+ profile. It is important to see how your result, and your competitors’ results, appear to searchers. Take care when crafting the titles, descriptions, and URLs that will appear in search results.