Perfect Facebook Ads is your fast and affordable ticket to finding and booking photography clients through clicks, followers, subscribers, and inquiries.
Our 149-page ebook helps you plan an effective ad strategy to find perfect potential clients at the lowest cost. It goes way beyond what to put in your ad, although we do cover that. You will learn how to attract the right person at the right time with the right ad. Our examples and formulas make it easy.
Your business needs are as unique as your photography. We show you how to use Facebook’s options to create a tailor-made marketing campaign perfect for you!
What’s Inside the Ebook
Whether you’ve never advertised on Facebook, had poor results in the past, or hope to run Facebook Ads in the future, you’ll learn everything you need to know to run a successful marketing campaign.
- Attract your ideal client
- Write a customer story
- Reach buyers early
- Targeting tactics
- Exclude groups like “coupon users”
- The best ad text
- Tips for ad images
- Connect multiple ads in a campaign
- The best ad types
- Step-by-step setup
- How much to spend
- Powerful language
- What to promote
- Ads to avoid
- Testing and tracking
Bonus Materials (Just $40 More)
Upgrade Perfect Facebook Ads for a few dollars more, and get even more great resources.
Bonus Chapter: Retargeting
Remarketing, or retargeting, is when you target an ad to people who have already visited your website. Used properly, it can be a fantastic way for you to re-engage with people who have shown interest in what you offer.
And, because these are likely people who are interested in the services that you offer, your ads will be considered more relevant by Facebook’s algorithm. Because of this high relevance, Remarketing ads can actually be cheaper to serve than ordinary ads!
4 Bonus Videos
We created 4 videos to help explain and demonstrate the various topics covered in the book. First is a a 60 minute webinar archive reviewing strategy, opportunities and best practices. Second is a 10 minute video introduction covering the key points in the book. Third is a 20 minute walkthrough of setting up an ad, step-by-step. Fourth is a short video on how to setup Facebook pixel tracking.
2 Bonus Spreadsheets
We created two Google Docs to help you quickly make calculations. First is a Goal Calculator Sheet. Enter your Desired Gross Income, Average Session Income, your average Number Of Meetings To Book One Session, and your average Number Of Leads To Book One Meeting and the sheet will then calculate the Annual, Monthly, Weekly and Daily Goals you need to meet! Then use the Lead Tracking tab to keep track of how well you’re meeting those goals on a monthly basis.
Second is an Investment and Return spreadsheet as a starting place for you to gauge costs for your Facebook Ad Spend.
Facebook Live Workshop
Want to know how to reach almost 100% of your clients and get a whopping 30-60% engagement rates on my posts? I’ll let you in on a dirty little secret…. I’m using live streaming video. Think about your last post. How many of your fans actually saw your post, let alone engaged with it? Learn to broadcast like a boss with the Sparkle Live Workshop, a $79 course included for free when you get DELUXE Perfect Facebook Ads.
These bonuses are valued at $169!
– Andrew Hellmich, PhotoBizX.com
Ad Examples from the Book
If you run two ads against each other for a few weeks, you’ll usually find that one ad has a much larger reach than the other.
Ad #1 reached 7,000 people and the other reached only 200. The only difference was the photo!
With ad #1, I was able to bring almost 3,000 interested people over to my page for less than $0.15 per person. For $400 my fan base more than doubled over the course of a few months.
Later, by running an ad to my Page’s fans, I was able to grow my newsletter list by over 500 signups at about $0.50 a piece.
Here’s another example…
Now, neither of these ads is perfect (you’ll have to keep reading the book to find out why), but which one do you think is going to appeal more to the customer, and why?
If you guessed #2, then you’re correct! Ad #1 might still get you traffic, and maybe some inquiries as well. But the thing is — it’s really more about you as the studio than it is about the customer. So think about where your potential clients are in their journey toward your services, and write your ads to speak directly to them and their needs at that point.
– Stephanie Padovani, Book More Brides
About the Authors
Jen Kiaba is a fine art and portrait photographer, as well as an educator. She has had the opportunity to create portraits for New York Times bestselling authors, actors, musicians and cutting-edge movers and shakers. Her fine art has won international awards, and has been shown in solo and group shows across the United States and abroad.
As a digital marketing strategist at DragonSearch, Jen has run Facebook Advertising campaigns for internationally known brands, as well as for startups and local, service-based businesses.
Zach Prez has helped spark growth in small businesses for 15 years. He’s an international speaker, created more than a dozen ebooks, and been featured in countless photography blogs and magazines.
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Your Satisfaction Guaranteed or We’ll Give You Your Money Back!
We back up Perfect Facebook Ads with a 30 day, 100% money-back guarantee. If there’s ever a problem where you’re not happy with your order or don’t like Perfect Facebook Ads, just let us know within 30 days and we’ll issue you a prompt & full refund, no questions asked.