
Plan. Start. Execute.
The Business Planning Cookbook is a guide for envisioning and planning for a successful, sustainable photography business.
With over 75 pages including 10 worksheets and samples from different photography businesses, this guide is a must-have for a photographer serious about running a successful photography business.
Whether you’re thinking of launching a photography business for the first time or if you’re currently running a photography business without a plan, this cookbook will help photographers methodically plan out their business’s strategy and targets for success.
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Stop dreaming about success and actually take action
Do you wish you could find a way to sit down and plan out your business’s growth?
Are you dying to earn more money right away, without blindly dreaming up ways to make that happen?
Do you want to stop dreaming about success and actually take action to make success happen?
Just about every creative entrepreneur out there has the same goal: get more clients and earn more. However, only the ones that are growing and successful week over week and month over month feel confident in their business’s ability to succeed. Why? How are they growing so steadily?
I’m willing to bet that these business owners didn’t just flip a switch and suddenly become lucky. Nope, I know they’ve got a business plan that’s keeping them focused and keeping their business on that steady incline track.
Get your business plan now!
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BUSINESS PLANNING COOKBOOK
What’s Inside the Cookbook?
The Business Planning Cookbook is a guide for envisioning and planning for a successful, sustainable photography business. With over 75 pages including 10 worksheets and samples from different photography businesses, this guide is a must-have for a photographer serious about running a successful photography business.
Whether you’re thinking of launching a photography business for the first time or if you’re currently running a photography business without a plan, this cookbook will help photographers methodically plan out their business’s strategy and targets for success.
Vision Statement
- A crash course in writing a vision statement
- Challenges you to think bigger, reach higher and achieve greater success.
Business Goals
- Goal-setting guidance and direction for building targets for your business you’ll be motivated to hit.
- Focus on what’s important instead of wasting time.
Financial Goals
- A simple guide to financial goals and predictions that anyone can use to plan out their revenue and income.
- Easy to understand even if numbers aren’t your thing.
Marketing Advice
- A killer, proven formula for determining which marketing channels will work.
- Inspiration for rocking your marketing and sales.
Videos
- 12 videos to expand on key business topics
Worksheets
- 10 worksheets to help you brainstorm, plan, and practice the lessons.
Introduction to the Business Planning Cookbook
Learn more about the cookbook.
Meet The Authors

Angela Pointon
Author
I’m Angela Pointon. I’m a photographer, MBA, college professor, author, speaker, and photographer, and have worked with over 250 business owners in my career to plan more sustainable, unique and successful businesses. I’ve authored multiple books for photographers, am a monthly columnist for Professional Photographer Magazine, and I blog at Steel Toe Images.

Zach Prez
Co-Author
I’m Zach Prez. I’m a business expert, author, speaker, and MBA. I’ve been doing business and marketing full-time for more than 10 years, been featured in most of the sites and magazines you probably read and trained hundreds of photographers on the subject. My process for teaching is very much like a chef sharing a recipe. I simply tell you what you need and how to put it all together.
Still Thinking About It?
Don’t rely on a mental to-do list. How many times have you gone grocery shopping without a list, only to get home and realize all the things you forgot? How many times have you been chatting about a business idea and thought “I’ll get to that when I can” only to let that idea disappear into the ether? A mental to-do list has holes. It’s certainly no way to manage a business!
A step in the right direction is writing stuff down. A huge leap forward is actually doing the thinking, strategizing and the work.
There will not come a time when suddenly *POOF* all the other stuff in your life disappears so that there’s room to think, create and do. If you don’t stop, strategize and organize, the ideas will still continue coming but will grow more and more nagging over time.
You know all those things you spend time thinking about? You should do them. The Business Planning Cookbook is a method for planning out an idea beyond your overburdened mental to-do list.
Get the Business Planning Cookbook now. No risk 30-day money back guarantee.
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We back up the Business Planning Cookbook with a 30 day, 100% money-back guarantee. If there’s ever a problem where you’re not happy with your order or don’t like the Business Planning Cookbook, just let us know within 30 days and we’ll issue you a prompt & full refund, no questions asked.