Saturday is a great day for YouTube. My three kids huddle around my tiny MacBook Pro and beg me to find something “cool” they can engage with. That puts me on the hunt for something other than a cartoon to expand their knowledge. Favorites include kids singing songs, Evolution of Dance, how to draw demos, how to fold paper stuff, or extreme sports stuff. The challenge is finding room for my over-sized hand to navigate the computer with three kids in my face, all fighting for position as close as possible to the screen.
Needless to say I was overjoyed when Google released Chromecast, allowing me to stream content from my computer to the TV screen. It’s the size of those personalized USB flash drives except it plugs into the HDMI port of the TV. Stream online video, music and more through this device using your iPhone, Android phone, tablet, or laptop.
I immediately thought this would be very cool for photographers to display on a TV instead of forcing clients to look over your shoulder and an iPad or laptop.
Ideas to display on a Client’s TV
There are a multitude of ways to leverage a TV for a session and sales.
In a pre-sales meeting you might show a YouTube video to give a feel for the flow of your photo shoot like this example from Jasmine Star (but put it on YouTube instead of Vimeo).
Pull up your Pinterest boards to talk through some sample poses or ideas the client likes best.
After the session host a photo preview night where the client can invite family and friends to watch photo galleries, slideshows, or proofs on the big screen.
Open your website or a vendor product site to show samples of what prints, products, and packages they can order. At a minimum I recommend showing wall display arrangements which can nudge a client toward many wall-sized prints at once.
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