Looking for the current list? Check out the best products 2019 post.
Every year I like to honor the top digital products photographers can use to grow their businesses. Below are 10 go-to items for this year ranging from software to presets to training. See winners from 2015, 2014 and 2013. This post includes affiliate links.
Best Proofing System
I recommended ShootProof more than any other product and it was a Best Product the last 2 years. This is an essential tool for any photographer to store and manage client photos across devices. Use it for proofing, ordering, mobile referral tool, affordable storage, and photo management.
Create public or private galleries that work on any device. Clients can easily view, mark favorites and purchase images; the activity for each visitor is viewable in detail to the photographer. Photographers use ShootProof for standalone galleries because it provides simple tools that can be integrated within a photographer’s website. ShootProof is commission free, so you will always keep 100% of your profits.
Ultimate Portrait Photography Contract Bundle by TheLawTog
TheLawTog fuses the legal necessity with the photography business practicality. Clear, refined, straight-forward, and accurate to produce awesome tools and services ideal for today’s successful photographer.
Protect your business with these photography contracts created by a photographer/lawyer. The bundle is specifically tailored to include important legal forms every portrait photographer needs to safeguard his or her business and outline expectations to clients. Photographers who use The Law Tog’s photography contracts display professionalism to their clients and use the forms with confidence.
Photographer’s Planner by Colorvale
Meet your new picture-perfect assistant. This isn’t just your run-of-the-mill date book. It’s your new best business tool. From developing your business model and creating goals to organizing your days and developing CEO-worthy business practices, it’ll take you from so-so to so impressive. This is efficiency encompassed. Organization laid open on your desk. And your (profitable) future all focused in on one powerhouse planner.
Each month contains: Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records (fits 23 clients per month), Blog Post Planner, Weekly Planning, & Brainstorming.
Best Marketing Strategy
Marketog by The Modern Tog
If you are looking for a steady stream of photography clients, join me for this 6 week online course that will teach you everything you need to know to grow a successful and sustainable photography business. You’ll learn how to stand out, turn inquiries into clients, how to sell, increase word of mouth, and understand effective marketing.
There are many ways you can learn depending on your needs including videos, worksheets, weekly Q&A, and a private Facebook group. Personally I feel the price is worth it because Marketog becomes your personal consultant and partner to insure you are successful with marketing.
Best Album Software
The Fundy Suite has transformed countless photography businesses and facilitated the production of millions of photo stories worldwide. The software design tools are simple and efficient for the busy photographer looking to capture the emotions of the moment and lay out the story of their clients with albums and wall art. Fundy continues to lead innovation and personally inspire photographers worldwide with his stories and a common sense approach to photo layout and the art of storytelling.
Tell your stories and share your vision with beautiful albums, wall art, web collages and watermarked images. The Fundy Designer Suite includes Album Builder, Gallery Designer, Blog Collage and Image Brander. Express your artistic vision in our fast, fun and powerful ecosystem.
Best Boudoir Tools
Boudie Camp by Molly Marie
Start with Boudoir Business, a 4 week online courses that teach you everything you need to know to setup a boudoir business from scratch. Then expand into Boudie Camps for Marketing and Shooting, and Sales. Wrap up with the sales course with videos and workbooks to help increase average sales. Mollie shares her own personal strategies for building a six-figure boudoir business.
Best Lightroom Presets
Fuji Pro Pack by Mastin Labs
Fuji films are known for an airy pastel look. The muted palette of Fuji 400H and the slightly cooler Fuji 160NS are great for wedding photography and fashion.
The Mastin Labs Fuji Pro Pack contains film emulsions from Fuji’s most advanced color negative films. Fuji 160NS is a cool biased, versatile film with medium contrast, and beautiful blue and green rendering. Fuji 400H is known for a unique airy pastel look, making this film popular for wedding photography and fashion.
Best Pricing Product
Simplified Photography Pricing Formula by Joy of Marketing
Not sure how much to charge for your photography? In this 9 module webinar course, you’ll learn from one of the United States most profitable photographers, Sarah Petty, how to set profitable prices so you can move on and make a living doing what you love…..Photography!
Best Business Book
Worth Every Penny by Sarah Petty and Erin Verbeck
Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don’t realize is that discounting is the last thing they should be doing if they want to win big.
In my favorite book of the year, I learned a radically different way to run a small business — one in which the owners focus on offering specialized products and over-the-top customer service, not on matching the prices of their competition. This New York Times best-seller teaches you to sell without discounting and how to use profitable marketing strategies to build a business that thrills your customers. I loved the real-life examples shared throughout the book from business owners just like me.
Best Magazine for Photographers
Aglow Magazine by Design Aglow
Ten years ago, Design Aglow started with a magazine, and the simple goal of bringing creatives together by discovering and sharing new talent, inspiring our readers, and giving sound business advice. After nearly ten years, Design Aglow is bringing back it’s magazine – this time in print.
AGLOW is a quarterly magazine exploring the limitless possibilities of creative businesses and the innovative ideas of today’s doers & makers.
We feature studio tours, artistic work/life balance, inspired success stories, visual travel guides, creative living, blogging resources, fresh business ideas, creative community building, original education and so much more.
AGLOW offers an escape from the daily routine in the form of a stunning keepsake publication full of inspiring features, beautiful layouts, uplifting stories, fresh perspectives, and real people that you will love to get to know.