If you want the best chance at ranking well, build your site on the self-hosted WordPress.org platform. WordPress is the most popular website system in the world, powering 18% of all sites on the Internet.
WordPress offers a number of advantages for SEO, including text-rich pages, keyword-friendly URLs, and an infrastructure easily indexed by engines. The format directs site owners toward frequent updates and lots of pages, which Google loves. By using add-on software called “plugins,” it’s a snap to manage SEO features and integrate with social media.
I recommend all photographers make their blog their homepage and main website. No splash pages, Flash sites. If you must have a proofing gallery, it shouldn’t need to rank and, thus, can move to a subdomain like proofing.zachprez.com or use an app like shootproof.com.
ProPhoto WordPress themes at prophoto.com are mobile friendly and they have tremendous support and hassle-free setup.
I love all of the “mobile responsive” WordPress themes by StudioPress at my.studiopress.com/themes/
Now is the time to start a blog before continuing with your SEO strategy!