Have you ever found yourself completely stuck when it comes to your own blog? Have you ever run out of ideas? Even for an experienced blogger, finding good content ideas is a tough job.
Honestly, there is a striking balance between what you like writing about and what your readers would like to see on your blog. Generating new blog post ideas is not that easy, however, there are numerous ways to find what you’re looking for.
In this article I’m going to share with you a few quick tips on how to find new content ideas. You can implement these steps into your everyday routine, so you would never run out of ideas again.
Why Blogging is So Important?
While your portfolio website is important to show your latest work and experience, blog is a perfect place to show your clients who you really are in less formal way. It allows you to showcase different types of photography you take, not just wedding or family portraits.
HubSpot published the study which showed that business blogging leads to 55% more website visitors and 97% more inbound links. Thus, blogging helps you to get better marketing results. Since, blogs are constantly updated with good content, Google keeps coming back there and monitors it, – so frequently updated blog can improve your rankings.
Besides, a blog is a perfect way to establish your photography brand. People start perceive you as an expert in photography area when you share your own tips and experience on a blog. With time you can develop your unique voice and gain followers. Thus, blogging has a lot of hidden benefits. Let’s create some awesome content ideas for your photography blog!
Know Your Audience
If you don’t know who you’re creating for, then figuring out what to create would be nearly impossible. You need to get to know your target audience really well, and create your content specifically for them.
Here is a huge questionnaire by Regina which will help you to find your perfect reader. When you know your ideal reader’s profile, you know how to create shareable, useful, informative content.
You can guess who your target audience is, but Google Analytics can tell you for sure. Just open Audience tab and then User Explorer to get to know your users’ age, gender, interests, location and even more.
One more great way to deeper understand your audience is conducting a survey. There is a free tool Survey.io which can help you create a survey quicly and easily. You can ask your readers what types of post they would like to see on your blog?
Here is an example of similar survey on Blog Tyrant:
Just make sure your survey has up to three questions: don’t ask your readers to spend too much time on it, because there is a huge chance they won’t answer. It’s better to create a list of options to choose from for quicker clearer results.
Know Your Competitors
Photography is your industry, but what is your niche? You may write about photography business, photography marketing, the art of taking pictures and so on. You should find blogs similar to yours and get to know what worked out for them. It would be a great source of inspiration.
In order to get to know the best content of your competitors you can use famous marketing toolset Ahrefs. Along with numerous useful features, Ahrefs lets you to get to know what blog posts of your competitors are popular on social media. Just insert any URL you need and go to Site Explorer, then open Best by shares tab:
Site Explorer has also two more important reports: Best by links and Top Pages. ‘Best by links’ shows you posts which have the most backlinks. Top pages helps you to see which pages of your competitors bring the most organic traffic to them and get to know the keywords.
Ahrefs is a paid tool, but they have 14 days free trial which is quite enough to analyse your competitors.
There is no need to copy someone’s content, you can use their popular headlines as a base, but add it a different angle. For example, if you want to write about suitable clothes for a photo shoot:
– What to Wear for Outside/Inside Photo Shoot?
– Do’s & Dont’s: the Best Clothing for Portraits
– 10 Tips on What to Wear for Your First Photo Shoot
There are numerous variations of how to write a headline about the same thing. Add your individual approach to each topic to make it different. Think outside the box to bring a whole new angle to an old topic.
Online Ideas Generator
If you create site content, you most probably have some experience and knowledge in blogging and photography. However, it’s not quite enough to create intriguing headlines and unique ideas.
Everyone have creative block from time to time. Fortunately, there are online ideas generators which can help you create a huge list of ideas using just one keyword or phrase. TweakYourBiz is an awesome example of title generator.
Just open the tool and write your keyword. In less than a second you’ll get a collection of over 100 title ideas separated into categories: lists, how-tos, questions, business and more.
Of course, not all of these suggestions may seem logical, but at least you’ll get inspiration to create a blog post plan.
Also, you can use Headline Analyzer by CoSchedule.
It will tell you how much common, uncommon, emotional and powerful words your headline has, show you how it’s going to look like in Google, and give some tips on how to improve it.
Play with Google
There are two useful ways of how you can use Google to create new content ideas. When you start writing something in Google’s search box, at the bottom you see other suggested searches based on what you were looking for.
Google shows you what other people were searching for. So, each your keyword can be used to find even more blog post ideas.
Also, when you write a letter right after your phrase, you get even more content ideas. See yourself:
You can do this with every letter of an alphabet.
Follow Questions of Others
There are famous Q&A networks like Quora where people ask and answer different questions. You can find the topic you’re interested for and see what questions get the most followers and what answers get the most upvotes.
Here I searched for ‘content marketing’. You see that the question ‘What are some common beginner mistakes in content marketing?’ got the most followers, so it would be a great new content idea.
You can also ask a question yourself, for example, ‘what topics you would like to see on photography blog’ and wait for people’ answers.
Recycle Old Content
You can analyze your website using Google Analytics or Ahrefs to get to know what posts bring your the most traffic from Google.
Then, look through these posts, maybe some content there is outdated. You will be surprised to know how many changes you can make there to actually come up with new content.
You can add some information and images there to make your posts even more informative and engaging. Make sure to change photos, screenshots or paragraphs which seem too old.
For example, one of our most popular posts on Photodoto Who are World’s Most Famous Photographers? has been updated. It appears in top ten Google’s results for keyword “famous photographers” and it brings over 2,000 organic pageviews each month since 2012.
You can update your post and leave it, or republish it as a new piece on your blog – it’s up to you.
Bonus: List of Content Ideas for Photography Bloggers
- Tell you readers a story why you became a photographer.
- Advise them how to prepare for a photo session: clothing, makeup, poses, best locations, and so on.
- A behind-the-scenes of one of your photos. Tell a whole story beginning of how and where it was taken till post-processing.
- Tips on how to help clients to pick the best shots from a photo session.
- Tell about your travelling or some other hobbies besides photography.
- Show some before & after shots to get readers know how much time and effort you put into every image.
- Tell about local vendors which may help you clients to buy accessories, clothing or other stuff for the next photo session.
- Share your vacation or other personal images to help you clients to get to know your better as a person.
- Write about running a photography business and milestones other newbie photographers may face with.
- Share funny stories that happened on your photo shoot.
To keep your new ideas organized, I suggest you to create ideas file and update it once you come up to new blog post idea. It ensures your inspiration won’t dry out.
These were my ways on how to never run out of content ideas again. What are your ways? Please share with us your strategies of creating new content in the comment section below.